advertising exaggeration


advertising exaggeration
рекл. рекламное преувеличение (высказывание о продукте с использованием возвышенных и звучных фраз; напр., "суперкоммерческий фильм", "головокружительные трюки", "паста для всей полости рта", "волосы как шелк" и т. д.)
Syn:
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising exaggeration" в других словарях:

  • Exaggeration — is a representation of something in an excessive manner. The exaggerator has been a familiar figure in Western culture since at least Aristotle s discussion of the alazon: the boaster is regarded as one who pretends to have distinguished… …   Wikipedia

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

  • attorney's advertising — n.    the commercials which appear on television or crowd the yellow pages of the telephone book. Until the Supreme Court ruled (1977) that any restriction on lawyer advertising was an abridgement of free speech, advertising by lawyers was… …   Law dictionary

  • Lie — For other uses, see Lie (disambiguation) A lie (also called prevarication, falsehood) is a type of deception in the form of an untruthful statement, especially with the intention to deceive others. To lie is to state something with disregard to… …   Wikipedia

  • Italy — /it l ee/, n. a republic in S Europe, comprising a peninsula S of the Alps, and Sicily, Sardinia, Elba, and other smaller islands: a kingdom 1870 1946. 57,534,088; 116,294 sq. mi. (301,200 sq. km). Cap.: Rome. Italian, Italia. * * * Italy… …   Universalium

  • Caricature — A caricature is either a portrait that exaggerates or distorts the essence of a person or thing to create an easily identifiable visual likeness, or in literature, a description of a person using exaggeration of some characteristics and… …   Wikipedia

  • Longevity myths — For validated claims, see supercentenarian; for partially validated and unvalidated claims, see longevity claims. Longevity myths are cultural narratives that speak of exceptional, improbable or impossible longevity, with or without eternal youth …   Wikipedia

  • Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) …   Wikipedia

  • hyperbole — /huy perr beuh lee/, n. Rhet. 1. obvious and intentional exaggeration. 2. an extravagant statement or figure of speech not intended to be taken literally, as to wait an eternity. Cf. litotes. [1520 30; < Gk hyperbolé excess, exaggeration,… …   Universalium

  • Minimisation (psychology) — For other uses, see Minimisation. Minification redirects here. For the programming technique, see Minification (programming). Minimisation is a type of deception[1] involving denial coupled with rationalisation in situations where complete denial …   Wikipedia


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